What is the difference between On-Page SEO and Off-Page SEO?

 On-Page SEO:

On-page SEO is a technique used to optimize individual web pages to rank higher in search engines and earn more relevant traffic. In search engine optimization, such as Google, Yahoo, and Bing, on-page optimization refers to a factor that affects the ranking of your website and web pages in natural search results.

Off-Page SEO:

Off-page optimization refers to the technique that can be used to improve a website's position in search engine results pages (SERPS). Many people associate off-page SEO with link building but it is not only that. It is also used in promotional methods like blogging, website design, social bookmarking etc.

What is the difference between On-Page SEO and Off-Page SEO?

1. On-page SEO includes providing good content, choosing good keywords, placing keywords at right places, giving a suitable title for each page, etc. Off-page SEO includes link building, link promotion, search engines, link exchanges, etc. .

2. On-page SEO will analyze the entire website. We will promote the website on off-page SEO.

3. On-page SEO We will use internal linking. In off-page SEO we will use direct linking.

4. On-page SEO is all about content writing. Off page SEO is for article writing.

5.Techniques Used in On-Page SEO

Publish high-quality content.

Optimize page titles and meta descriptions.

Optimize page content.

Title and content format.

SEO Images and other multimedia elements.

URL optimization.

Internal link.

External links.

Techniques Used in Off-Page SEO

Effective outreach.

Contributed as guest author.

Social media engagement.

Social bookmarking site.

Forum submissions.

Submit to blog directory.

Article submission

6. MOZ website owners spend about 70% of their time on on-page activity while it's only 30% off-page activity.

7. On-page SEO looks at what your site is all about. Off-page SEO looks at how popular your site is.

8.Factors that affect on-page SEO are-

Internal linking

Mobile friendly

Navigation

Quality of content

Meta description

Image Alt Text

page speed

Core Web Vitals

title tag

Factors that affect off-page SEO are as follows-

social media

Backlink

Mention

Google Business Profile (formerly Google My Business)

9. Both SEOs work together to achieve search engine optimization which is our main goal. We cannot choose which of the two is more important. But in the whole process, SEOs recommend that focus should be given to on-page SEO before off-page SEO. Both SEOs work together in a complementary fashion to achieve search engine optimization which is our main goal. We cannot choose which of the two is more important. But in the whole process, SEOs recommend that focus should be given to on-page SEO before off-page SEO.

10. Applying relevant subtopics to content is an example of on-page SEO. Link building is an example of off-page SEO.